This case describes the digital transformation journey, highlighting the application of Design Thinking, the co-creation methodology with the Bozelli team, and the efficient implementation through functional prototyping in Figma and development in Webflow.
Bozelli Medicina e Saúde faced digital challenges, including an outdated online presence and the need to improve access and efficiency of online training for their employees.
The goal was to increase the perception of humanization by clients; Improve and unify the user experience; Map user needs and pain points in their relationship with the current website; Define a set of items and features that deliver value to our client; Work on each item and feature collaboratively, aggregating knowledge from the areas involved and intermediating the user's voice through research.
I conducted in-depth research on Bozelli's needs and industry best practices. I conducted stakeholder interviews to understand specific expectations and requirements.
The Strategy Diagram aims to define the project scope, align the product vision of all stakeholders. It's the kick-off moment, enabling group understanding and the possibility of mapping and resolving conflicting positions within the scope.
I applied Design Thinking principles to understand end-user needs. I facilitated co-creation sessions with the Bozelli team to integrate their insights and knowledge into the design process.
Information architecture is responsible for organizing all elements of a web page, application, and software
Final delivery and project launch for current and future clients of the Bozelli family.
Final delivery and project launch for current and future clients of the Bozelli family.
The initial response from users and stakeholders was extremely positive, highlighting the ease of navigation and the quality of content offered.
This case represents a successful collaboration between the development team and Bozelli Medicina e Saúde, resulting in a modern digital presence and an enhanced e-learning platform. The user-centered approach, combined with the strategic use of tools like Figma and Webflow, demonstrates the effectiveness of the methodology employed in Bozelli's digital transformation. This project not only met but exceeded expectations, paving the way for future innovations in the healthcare sector.
